Independent by design

Useful ideas.
Thoughtfully built.

Niftylife is an independent company building software and hardware. We start with things we want to use, and put care into how they work.

Explore our products

From software on a screen
to hardware you can hold.

Ideas made tangible.

What we're building

Meet the products.

Starting with a better way to enjoy your own media.

ApexPlayer

Out now

Your media. Your Apple devices.

Connect to ApexFeeder, Plex, Jellyfin, or Emby and enjoy your library on Apple TV, iPhone, iPad, Mac, and Vision Pro.

Free, with a one-time $9.99 Pro unlock.

Download on the App Store

ApexFeeder

Free

One home for your media library.

Bring local folders, Dropbox, OneDrive, and Google Drive together. ApexFeeder identifies your movies and shows and serves them to ApexPlayer.

Runs on your hardware. No transcoding.

Better together: ApexFeeder serves your library. ApexPlayer brings it to your screen.

The company behind the products

Built from curiosity.
Made for everyday use.

We build things we want to exist—from software on a screen to hardware you can hold. Niftylife gives those ideas a place to take shape, with independent thinking and attention to the experience.

01

Start with something useful.

Our projects begin with a need of our own. Something we want to work better, or something we wish existed.

02

Care about the details.

How something feels to use matters as much as what it does. We make room for both.

03

Keep building, keep listening.

Good ideas get better with use. Questions, feedback, and everyday experience help shape what comes next.

Stay in the loop

Good things start
with a conversation.

Follow what we're building, ask questions, and share your feedback on Discord.

Join the conversation